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ABOUT PHILADELPHIA IS LOVE
The City. The People. The Love.
Philadelphia Is Love brings the city’s creative spirit, neighborhood pride, and game-day energy together through a cultural pregame show and a vertically integrated technology showcase.
From Avira to Smart Video and immersive worlds in Sansar, audiences can discover Philadelphia while brands, influencers, and creators explore new connections between content, participation, and measurable outcomes.
Your brand. A connected experience. A measurable journey.
Brand sandbox
If you are a brand looking to connect digital data, immersive experiences, and real audience participation, Philadelphia Is Love is your sandbox.
Bring a product, a campaign, a creator collaboration, or an idea. Explore how it can become part of a cultural moment, an interactive video experience, and a destination that people can enter and discover.
A host’s jacket. A chef’s ingredient. An artist’s instrument. Smart Video is designed to connect approved elements in a scene with information and actions that viewers can choose to explore.
See the experience. Understand the evidence.
Demonstration
Follow a product from its moment in the show to an audience interaction and the outcome the connected systems can confirm.
Explore the audience view, then inspect the report to see what was recorded, how credit was assigned, and where measurement ends.
Illustrative demo — sample data
Approved creator presents a product
Text walkthrough of a 30-second sample scene. Product cue P runs 5–12s; creator cue C runs 10–16s. During overlap, P stays primary by editorial priority.
Active approved items
Overlays can be hidden without losing this list. One primary card is shown; all eligible items remain available here.
List remains when overlays are off · captions stay clear
No item selected
Select an eligible item from the list, or play the sample timeline.
Start with a focused pilot
A starting pilot can connect one agreed objective, one approved content moment, one product or creator interaction, and one supported destination—with a report of the available outcomes.
Your team brings its objective, approved assets, destination, and a campaign contact. Together, we define the experience, responsibilities, measurement, and deliverables.
Start with a demonstration. Agree a focused pilot. Use the findings to shape a wider activation.
What happens next (proposed structures)
| Engagement | Purpose | Defined output |
|---|---|---|
| Demonstration | Understand the audience experience and the evidence available | Guided or self-guided walkthrough, capability status, and questions for discovery |
| Focused pilot | Test one agreed objective within a supported scope | Approved brief, one content moment/interaction/destination, measurement configuration, and a findings report |
| Wider activation | Expand a proven or agreed experience | Separately scoped production, integrations, creator/brand responsibilities, support, and reporting |
These are proposed structures, not a priced package. Before a pilot is agreed, its record must identify the objective, brand inputs, content and asset approvals, participating creator permissions where relevant, selected destination, included integrations, measurement window, deliverables, costs/terms through the existing commercial process, and responsibilities. The brand commissions the pilot; an agency may coordinate; producers approve editorial placement; technology verifies capabilities; measurement agrees the model; Partnerships confirms terms via the existing inquiry workflow.
How the showcase connects
The showcase is designed to connect production, video delivery, contextual information, audience actions, verified access, immersive destinations, and reporting.
HLS timed metadata synchronizes context with video playback. The supported application presents the interaction; connected services record the available evidence.
| Layer | Role in the experience | Evidence |
|---|---|---|
| Production | Creates the approved cultural moment | Content and placement record |
| Delivery and timed data | Carries video and synchronized context | Supported playback and cue |
| Smart Video | Presents an approved action | Rendered item and interaction |
| Identity and destinations | Supports permitted access and experiences | Authorized confirmation where connected |
| Reporting | Reconciles the available journey | Source, attribution rule, and gaps |
Technology details and measurement definitions
Metadata associates context with playback; the application renders actions; event services record activity; permitted identity and outcome integrations support attribution. HLS metadata and Keyra authentication alone do not prove attention, intent, causation, a sale, or consent to sponsor data access. Integration does not imply ownership of participating companies or complete visibility into every external platform.
| Layer | Systems in this project |
|---|---|
| Production | Production ops / episode editorial workflow |
| Delivery and timed data | Ciright streaming; HLS timed metadata when verified (not claimed here) |
| Smart Video | Illustrative About demo; production Smart Video services when available |
| Identity and destinations | Keyra (eligible access); Sansar (immersive destinations) |
| Reporting | First-party analytics + campaign reporting services |
Philadelphia is the story
There is a story on every block: a musician finding an audience, a family’s game-day tradition, a chef building a gathering place, or an entrepreneur creating an opportunity.
Philadelphia Is Love brings those voices into view through music, food, fashion, art, sports culture, entrepreneurship, and neighborhood stories. Avira at Schuylkill Yards provides the rooftop setting; the broadcast connects that gathering with people elsewhere.
Discover an artist. Visit a local business. Meet a new voice. Find a reason to return.
Find your way in
Attend at Avira
Explore the current invitation or registration process on Attend. Access depends on the event’s requirements and availability.
Enter Sansar
Visit the immersive experience page for supported ways to explore Digital Avira and current availability.
Brands and agencies
Bring a campaign objective, product, or activation to discuss.
Creators and influencers
Explore an approved collaboration, contextual profile, or referral opportunity via the Creator Network. Reporting access and commercial arrangements are agreed for each engagement. Featured creator, referral partner, and compensated party may differ.
Businesses, venues, and technology partners
Explore how a featured moment can lead to a supported destination and a measurable action — start at Partners.
The people bringing it together
Joseph "Joe" Callahan
Joseph brings his Philadelphia roots and experience building technology and media platforms to the project.
Sarah Jane Foster
Sarah Jane brings music, production, and cultural storytelling to the experience through her work with SJF Productions.
The show also takes shape through its production team, hosts, performers, contributors, and participating communities. Meet each program’s featured people on the show pages.
A city that shows up for one another
Celebration also creates room for stories and initiatives that matter. Explore Catch It Early to learn about the site’s current mission and choose whether to participate.
Bring your love of Philadelphia
Come with a story. Discover a new voice. Bring an idea worth exploring.
Partnerships inquiry
Request a brand demonstration
Submissions go to the existing Partnerships inquiry queue. You will see a receipt acknowledgment when the request is accepted — not a confirmed meeting.