Skip to main content

LIVE FROM AVIRA

The Avira175

A Private Philadelphia Day Club + Live Broadcast Experience

Pool. Open Bar. DJs. Live Music. Philadelphia Live.

1:00 PM – 7:00 PM · LIVE AT 2 PMAvira Philadelphia · 175 guests

Not simply a pool party

Hospitality. Entertainment. Live media.

175 guests come together above Philadelphia for a six-hour rooftop experience culminating in the live premiere of the Philadelphia Is Love Pregame Show.

  • HOSPITALITY
  • ENTERTAINMENT
  • LIVE MEDIA
  • PHILADELPHIA CULTURE
  • COMMUNITY
  • SPONSOR ACTIVATION

ONE AFTERNOON.ONE ROOFTOP.ONE CITY.

Spend the afternoon poolside at Avira with hospitality, an open bar, curated food, DJs, live entertainment and a limited guest list.

Then at 2:00 PM.

the rooftop becomes a live broadcast studio. Philadelphia Is Love premieres its Pregame Show from Avira. The physical audience becomes part of the broadcast. The digital audience joins from anywhere.

The 2:00 PM moment

2:00 PM

PHILADELPHIA IS LIVE.

At 2:00 PM, Philadelphia Is Love officially goes live from Avira. The Pregame Show is the defining broadcast moment of the day.

Before 2:00

Before 2:00 — pool and hospitality.

At 2:00

At 2:00 — cameras, hosts, screens, and the city online.

  • Live hosts
  • Philadelphia guests
  • Sports conversation
  • Culture
  • Food
  • Music
  • Community
  • Sponsor integration
  • Audience participation
  • Live digital interaction

PHILADELPHIA IS LOVE

PREMIERE PREGAME SHOW

LIVE AT 2:00 PM

A Philadelphia-first live cultural Pregame Show. Not sports commentary alone — the city before the game.

THE CITY BEFORE THE GAME.

  • Sports
  • Food
  • Music
  • Community
  • Business
  • Culture
  • Fans
  • Philadelphia personalities

The afternoon

Come for the roof. Stay for 2:00.

What you might remember

POOL

Spend the afternoon poolside overlooking Philadelphia.

OPEN BAR

Cocktails, beer, wine and non-alcoholic selections.

Final alcohol offering subject to event operations and venue approval.

DJ

Continuous music throughout the day.

LIVE MUSIC

Featured artist programming integrated into the event.

LIVE BROADCAST

Live at 2:00 PM.

FOOD

Chef-driven food programming throughout the event.

Broadcast + event

At 2:00 PM the physical and digital experiences become one.

The Avira rooftop audience sees the show live.

The online audience joins simultaneously.

  • PHYSICALLYinside the venue
  • DIGITALLYinside the broadcast
  • HYBRIDacross both

Physical

175 PEOPLE IN THE ROOM.

  • Pool access
  • Open bar
  • Catering
  • DJs
  • Live music
  • Broadcast participation
  • Sponsor experiences
  • Hospitality

Digital

THE CITY AND WORLD ONLINE.

  • Watch
  • Register
  • Interact
  • Tap sponsor offers
  • Save offers
  • Participate in polls
  • Buy
  • Donate
  • Register for future events
  • Engage with Philadelphia Is Love

This audience does not consume physical capacity.

PHILADELPHIA IS LOVE

LIVE FROM AVIRA

175 PEOPLE ON THE ROOFTOP.THE CITY AND WORLD WATCHING.ONE LIVE PHILADELPHIA EXPERIENCE.

Later dates

The season →

Poolside at Avira

A Philadelphia setting — architecture, water, skyline. Arrival details travel with the invitation, not the public page.

What is Avira?