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Philadelphia Is Love

Catch It Early.

A proposed movement focused on colorectal-cancer awareness, earlier detection, and connection to trusted resources — not a hospital page, and not a replacement for the night at Avira.

Philadelphia Is LoveCatch It Early

Why it matters

Too many people still think:

I'm too young.

Colorectal cancer is increasingly affecting younger adults — and many are diagnosed only after the disease has progressed.

That “I’m too young” would stop being the reason someone waits.

Today

Population-level figures. Not a live counter.

435

Americans are projected to be diagnosed today.

151

are projected to die from the disease today.

Nearly 200 of the daily diagnoses occur among Americans younger than 65.

Population-level 2026 campaign figures. Not a live counter, not a personal risk score, and not a prediction about any one person. Review date 2026-09-02. Campaign figures pending independent medical review.

Why Catch It Early?

When it is found matters.

91.3%

five-year relative survival when colorectal cancer is found localized.

vs

16.9%

after distant spread.

When it is found matters.

Population-level five-year relative-survival statistics. They describe groups in published epidemiology — they do not imply an individual prognosis.

So what does that have to do with a pregame experience?

Attention.

  • Music gets attention.
  • Culture gets attention.
  • Sports get attention.
  • People get attention.
  • Philadelphia gets attention.

We use that attention to carry the message.

Music is not the cause. Music is the megaphone.

This is what culture can do when it has purpose.

Can't be at Avira?

You can still be part of the experience.

Remote viewers are first-class participants — not people who couldn't get tickets. Watch, learn, share, and support from wherever you are.

The network

No one organization can do this alone.

Catch It Early is proposed as a coalition — clinical, research, community, university, employer, and cultural roles working in parallel. Only confirmed or active organizations appear as partners. Prospective conversations are never presented as affiliation.

Cancer organizationsResearch institutionsHealth systemsCommunity organizationsFoundationsEmployersUniversitiesCultureMedia

Our Partners will list organizations only after they are confirmed or active. No prospective conversations are shown here.

Where your gift goes

Trust is the product.

Philadelphia Is Love is not intended to take custody of designated charitable funds. Direct-routing mechanics remain subject to counsel review.

01

Funder

A person, family, employer, or institution chooses to give.

02

Eligible institution

Designated gifts are intended to route to eligible organizations — not into an undifferentiated event account.

03

Purpose

Awareness, earlier detection, research, and connection to trusted resources.

04

Impact reporting

Numbers will distinguish goal, pledged, committed, received, routed, and reported — never mix aspiration with money in hand.

A five-year aspiration discussed in the campaign remains an aspiration. It is not “our fund,” money raised, or capital committed.

RECEIVED only updates after a completed gift is confirmed. Aspiration is never shown as money raised.

Some days you attend.

Some days you remember.

Some days can change what someone does next.

Philadelphia Is LoveCatch It Early

Daily diagnosis and mortality projections and younger-adult context as used in the campaign deck. Population-level; not a live feed.

Sources & review

Review date 2026-09-02. Campaign figures pending independent medical review. Medical content on this site is educational context, not a diagnosis or a personal prognosis.

  1. Catch It Early 2026 campaign epidemiology appendixDaily diagnosis and mortality projections and younger-adult context as used in the campaign deck. Population-level; not a live feed.
  2. Five-year relative survival, localized vs distant (campaign accountability figures)91.3% vs 16.9% are population-level five-year relative-survival statistics. They do not describe an individual outcome.
  3. American Cancer Society — colorectal cancerPublic education on colorectal cancer.
  4. CDC — colorectal cancerScreening and prevention information from the U.S. Centers for Disease Control and Prevention.
  5. U.S. Preventive Services Task Force — colorectal cancer screeningIndependent screening recommendation (including the age-45 conversation). Not medical advice from Philadelphia Is Love.